THE NIGHT LEAGUE LAUNCHES WORLD'S FIRST HYPERCLUB '[UNVRS]' IN IBIZA WITH VIRAL UFO STUNT FEATURING WILL SMITH

19 August 2024

None other than world-renowned actor and superstar Will Smith cracked the mystery behind one of the season’s most talked about viral moments.

The viral UFO sighting in Ibiza that took the internet by storm has been revealed as a brilliant announcement stunt by creative visionary, Owner, Founder & CEO of The Night League, Yann Pissenem, to announce: [UNVRS] (pronounced “Universe”), the world’s first Hyperclub. Global entertainer Will Smith joined the reveal, cracking the case in a dramatic video where he discovers the true identity of the UFO—an ambitious drone flown from the roof of the new venue by Pissenem, luring Will Smith for the grand reveal of the UFO stunt that stunned the world.

Will has been spending time in Ibiza working on new music, drawing inspiration from the dance scene on the island.  He recently released two songs, “Work Of Art” and “You Can Make It”.
To see this content properly accept cookies.
[UNVRS] is set to revolutionise nightlife as the world’s first Hyperclub, a bold new step from the creators behind some of Ibiza's most iconic venues, including Ushuaïa and Hï Ibiza. “This campaign has been truly out of this world,” says Yann Pissenem. “Revealing the name with a viral sensation is just the beginning. Seeing so many media outlets, celebrities, and influencers engage with the story has been incredible and having the possibility to reveal the brand with such an iconic actor like Will Smith was a dream come true. Now that the truth is out there, we can’t wait to welcome everyone to our new universe in 2025 as we launch the world’s first Hyperclub."
The video, which has garnered over 52 million views, used Ibiza's enigmatic Es Vedrá as the backdrop, sparking global speculation, grabbing international headlines and even an official investigation by local authorities. Will Smith, holidaying on the island, was quick to embrace the project after uncovering the video’s true purpose, joining in a series of follow-up videos. The campaign's reach expanded as international stars like David Guetta, Maya Jama, and Alec Monopoly shared the video, fueling the hype around [UNVRS].
Yann Pissenem & Will Smith

Yann Pissenem & Will Smith

[UNVRS] combines the high-end service, luxury and attention to detail of a nightclub with the infrastructure, scale and ambition of arena events, creating a never-before-seen concept in nightlife entertainment, elevated even further with mind blowing production from High Scream founder, Romain Pissenem. This new venture follows in the footsteps of Ushuaïa and Hï Ibiza—venues consistently ranked among the world’s best.
As the mastermind behind these groundbreaking concepts, Yann Pissenem continues to push the boundaries of entertainment, drawing over 1.5 million visitors each season to his venues in Ibiza. [UNVRS] is poised to elevate Ibiza’s nightlife even further, setting the stage for the next generation of nightlife and entertainment.

Discover more: Website | Instagram | TikTok | Facebook | X |  YouTube
To see this content properly accept cookies.

NOTE TO EDITOR:
Please find the official toolkit here
 [UNVRS] should always be written in CAPS and include square brackets.

ABOUT YANN PISSENEM
Yann Pissenem is the creative visionary, Owner, Founder & CEO of The Night League and Ushuaïa Entertainment, the trailblazing companies behind the world-renowned nightlife venues Ushuaïa Ibiza, Hï Ibiza and [UNVRS] (pronounced “Universe”). Known for his relentless pursuit of excellence, Yann continues to redefine the entertainment landscape, pushing boundaries and setting new standards in the industry. Under his leadership, The Night League has established itself as a global powerhouse, curating exceptional events that draw over 1.5 million visitors to Ibiza each summer and affirm the island's status as the ultimate clubbing destination. With ambitious plans for both regional and international expansion including Ushuaïa Dubai Harbour Experience, launching in 2024, and [UNVRS] the world’s first Hyperclub set to elevate Ibiza’s nightlife and entertainment scene, opening summer 2025. By consistently pursuing innovation, creativity, and excellence, Yann Pissenem continues to shape the future of global nightlife.

Discover more: Instagram | Linkedin

ABOUT THE NIGHT LEAGUE 
Founded in 2001 by creative visionary Yann Pissenem, The Night League is a globally renowned nightlife & entertainment company that continually pushes the boundaries of possibility to deliver world-class music experiences. Based in Ibiza, Spain, the company operates globally and is responsible for creating cutting-edge and award-winning brands such as Ushuaïa Ibiza, Hï Ibiza, Playa Soleil, ANTS, and many more.

Frequently collaborating with the world's most influential artists, festivals and events, The Night League develops bespoke, pioneering concepts that consistently shift the dial of the entertainment industry. The company's dedicated team of event producers, venue operators, booking managers, artist management, marketing, and creative teams, expertly fuse music and art to captivate a global audience.

With ambitious plans for both regional and international expansion, including Ushuaïa Dubai Harbour Experience, launching in 2024, and the launch of [UNVRS] (pronounced "Universe"), the world’s first Hyperclub, set to elevate Ibiza’s nightlife and entertainment scene, opening summer 2025. The Night League continues to shape the future of global nightlife. Find out more: thenightleague.com

Discover more: thenightleague.com | Instagram | Linkedin

ABOUT [UNVRS] 
Welcome to the [UNVRS] (pronounced “Universe”), the world’s first Hyperclub, set to revolutionise Ibiza’s nightlife scene and create a new standard of excellence for music entertainment worldwide. A bold new project led by visionary creative Yann Pissenem, Owner, Founder & CEO of The Night League, [UNVRS] combines the high-end service, luxury and attention to detail of the nightclub with the infrastructure, scale and ambition of arena events. [UNVRS] connects the present with the future through creativity, stunning architecture and human connection. Next-level technology enables a hyper-customised and interchangeable production for each event, pushing every aspect of the experience beyond the limitations of the superclub. This definitive new venture follows in the footsteps of globally-renowned and award-winning venues Ushuaïa and Hï Ibiza— consistently ranked among the world’s best clubs, thanks to Yann Pissenem’s trailblazing vision.

Discover more: unvrs.com  | Instagram | TikTok | Facebook | X |  YouTube

For all press inquiries, please reach out to the contacts below:

Powered by
We use cookies to run our website, analyze your use of our services, manage your online preference & personalize ad content. By accepting our cookies, you’ll get relevant content and social media features, personalized ads, and an enhanced browsing experience. To manage your choices, click „Cookie Settings”. Necessary cookies are required for the core website functionality and cannot be rejected. For more information, see our Cookie Policy.
Cookie settings
Cookies used on the site are categorized and below you can read about each category and allow or deny some or all of them, except for Necessary Cookies which are required to provide core website functionality. When categories that have been previously allowed are disabled, all cookies assigned to that category will be removed from your browser. You can see a list of cookies assigned to each category and detailed information on those cookies in the “Cookie Policy” tab.
Necessary cookies
Some cookies are required to provide core functionality. The website won't function properly without these cookies and they are enabled by default and cannot be disabled.
Preferences
Preference cookies enables the website to remember information to customize how the website looks or behaves for each user. This may include storing selected currency region, language or color theme.
Analytical cookies
Analytical cookies help us improve our website by collecting and reporting information on its usage.
Marketing cookies
Marketing cookies are used to track visitors across websites to allow publishers to display relevant and engaging advertisements. By enabling marketing cookies, you grant permission for personalized advertising across various platforms.