To ensure women are supported in their journey to keep walking – safely - on May 31st, 2022 Johnnie Walker launched a charity campaign in a partnership with Hollywood celebrity Milla Jovovich to support the Walking Home Helpline Foundation in their mission towards safety for women.
Zwack Unicum and Diageo launched the Walker campaign together with the Hungary-based The Walking Home Helpline Foundation, who have been taking calls every night from women who are feeling unsafe or scared on their nightly walk.
I launched the Walking Home Helpline in 2017 with the determination that no one should have to experience the dread that so many women have experienced during their night walk. Thanks to this collaboration, new opportunities open up for us, and we can ensure the continued operation of the organization so that we can escort even more callers home safely.
Marn Molnár-Csiki, the visionary of the foundation
In the times we live in, positive attitude, resilience, and the courage to continue the journey are key. It is not always easy; we need to stick together and Keep Walking. I admire the courage and strength of every Walker who is committed to contribute to the collective good.
Milla Jovovich
There is no woman who has never encountered some form of harassment or experienced fear alone on the street. With our initiative, we are focusing on prevention: it is not a matter of how much atrocity we have to suffer, but whether we can walk in our own way without fear. Johnnie Walker encourages women to dare to move forward in all areas of their lives, whether it’s their jobs or their free time, because if they take bold steps, the society can progress together with them.
Dóra Fejes, Senior Brand Manager at Johnnie Walker.
* Gallup 2018-as kutatása szerint: https://yougov.co.uk/topics/lifestyle/articles-reports/2021/11/01/women-feel-less-safe-walking-home-alone-night-2018
Johnnie Walker is the world’s number one Scotch Whisky brand (IWSR 2019), enjoyed by people in over 180 countries around the world. Since its foundation by John Walker 200 years ago, those who blend its whiskies have pursued flavor and quality above all else. Today’s range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Blue Label.Together they account for over 19 million cases sold annually (IWSR, 2018), making Johnnie Walker the most popular Scotch Whisky brand in the world.
About Diageo:
Diageo is a global leader in beverage alcohol with an outstanding collection of brands. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Zacapa, Baileys, Don Julio, Gordon’s, Tanqueray and Guinness. Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). Diageo Eastern Europe market covers Diageo’s beer business across all of Continental Europe as well as spirits businesses across Russia, Eastern Europe, Central Asia, Middle East and North Africa. All in all, 54 countries. There are more than 370 people working in the Eastern Europe market. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Celebrating life, every day, everywhere.
About Milla Jovovich:
MILLA JOVOVICH is a Ukrainian-born actress, supermodel, fashion designer, singer and public figure, who was on the cover of more than a hundred magazines, and starred in such films as The Fifth Element (1997), The Messenger: The Story of Joan of Arc (1999), Resident Evil (2002), Ultraviolet (2006), and many more. More information: Milla Jovovich (@millajovovich) • Instagram photos and videos
